companies that pay good money to advertise on fox news but there are a lot of ads on tv that really annoy people because how loud they are. it is the case for years. commercials purposely much louder than shows they run on as a way to get our attention. starting today, that is not allowed anymore. at midnight last night a new law took effect that requires the volume of commercials no louder than two decibels than the programing. congress passed this calm act, comercial advertisement loudness mitigation act. don't think it was passed as public service to you as television viewers, no. it was tv stations who pushed for this. every time you reach for the remote to adjust the volume you're an inch away from changing the channel. we don't want you to change the channel. thanks very much for the speaker not interrupting my report. jenna: we did it just for you. the question is if they get rid of high volume what is next to get our attention?