is it what we think it is? >> i used to work there at abc, there was always a startling news investigation. cell phones will give you cancer, so will teflon pants this scaremongering is constant and earlier this year the scare was pink slime. >> with 70% of the super market ground beef containing pink slime, how will know what's in your beef? >> is there something in there called pink slime? sounds awful. then as abc news explained, people are upset about that. >> parents, schools, state officials, insisting the government do something about pink slime. >> they're insisting because abc news just scared them to death. abc's reporting persuaded almost all school systems to stop using that form of meat in one month. the company that made it lost its -- lost 80% of its business. we invited the beef company to