but this is something more. but i think you may be on to something because this is internet driven and it looks to me like the internet is just the place where people want some kind of numb -- they want to numb themselves to some degree. >> exactly right. it's internet driven, it's natural. it's an incredible success in dozens of countries. why? because globally, folks are losing their center. they want not to be reminded of what they think and feel, but more conveyed away from it. i had a kids' book i wrote. i sent it out to a few publishers and they say it seems like it has a message. i said, yeah, it's about empowerment. well, books about messages right now aren't selling. >> bill: so you want wimpy kid books. >> wimpy kid book issues olivia, look at the cute pig. trying to tell them about courage, that's not going to be purchased by the great masses