numb themselves to some degree. >> exactly right. it's internet driven, it's natural. it's an incredible success in dozens of countries. why? because globally, folks are losing their center. they want not to be reminded of what they think and feel, but more conveyed away from it. i had a kids' book i wrote. i sent it out to a few publishers and they say it seems like it has a message. i said, yeah, it's about empowerment. well, books about messages right now aren't selling. >> bill: so you want wimpy kid books. >> wimpy kid book issues olivia, look at the cute pig. trying to tell them about courage, that's not going to be purchased by the great masses who now want not to be tapped on the heart strings, if you will, but simply to be pushed toward a good beat that kind of buries them in music. >> bill: last question, i don't see anything wrong with this.