want to be safer rather than sorry. you need to get a proper diagnosis, because this left undiagnosed like i have been for years creates havoc, the place i am in now. >> today with more people being diagnosed with celiac disease the market for gluten free products has exploded. >> if you look at the market north america in 2002 the market was very limited. it was roughly $100 million. >> this year alone is valued at $4.2 billion. a gluten free lifestyle isn't cheap. >> i do not leave the health food market with under $100 and i probably go food shopping 3 or 4 times a week. >> that's just for you. >> that's just for me. that's just for me. that's fresh fruit and vegetables. i always buy organic. this is expensive. >> mock files when jennifer's battle with celiac disease made headlines. what do the hockey player and