colleges just to step forward themselves? i understand the cause, government's role, et cetera. but just they've got all this new cash, apply it to tuition to keeping tuitions down. >> let's not be naive. let's understand prestigious universities for what they are, giant profit making businesses whose general partners happen to be tenured professors, state supported institutions like the university of virginia. businesses, if they're smart businesses, charge whatever the traffic will bear. >> steve, you got five girls. all went to college. wouldn't you have liked to have seen those tuition rates go down a little based on their enendowment? spend some money to lower cost? >> then the way you get that done is, again, by what john wants to do and that is remove government subsidies because when subsidies go you up, administrative bloat goes up, sticking point of that, debt goes up. and bay bithe way, david f they don't get their act together, even without reform, you'll see the web do the same thing to higher education what it did to