background. if he crosses the threshold -- one thing he has going for him that few challengers have, he is safe. in other words, he is passed out already. now can he get people to identify with him? that is the issue. >> dana: kimberly, what do you think? >> kimberly: i want him to move people. he has a unique opportunity to connect. people feel they don't know romney. i would like him to move numbers in terms of the favorability. he should be doing better an i hope it produces results he needs to get ahead a little bit. >> bob: he will get a butch out of this. >> eric: conservatives know it's time to fire obama. but do they know it's time to hire romney? romney needs to point out that we have seen this movie before. we watched it for four years and seen unemployment and you didn't build it. try something new. get a different movie. romney is the new movie and more interesting than the last four years. he has to point out difference between mitt romney and four more years.