it -- >> some state governments are starting to use it because they are finding it's the way to go. >> take a look at what is going on around us. we are losing a tremendous amount of homes in situations. and this product will protect the homes. >> you say this is so good that if i would stick my hand in this thing, i could stick it in fire and i won't be burned? >> absolutely. firefighters, people are trapped all the time in fires. this is one product you can coat them with to give the team minutes to get you out. >> all right. so he says, i won't be hurt i i stick my hand in fire? i hand won't catch fire? let's try it! fox won't let me try it here in the studio, for some reason. so we have to go outside. so let's go! and maybe i'll stick my hand in the fire after i coat myself with this. but let's run the test. we'll see if he's telling the