cordonnie says he has a better flame retardant, used by more than 200 fire departments, but not the forest service. ed clineman used to work for the forest service, but now he works for peter. peter, you are an inventer, you make soil enhancers. >> all life-saving products. we don't make luxuries. we saw the need for it. -- >> how did you discover this? >> 10 years ago, i was fooling around, working on another project and i stuck my hand in it and i put it -- >> you stuck your hand -- >> it felt cool. showed it to se and i put it on an ice cream stick and i tried to light it. it went from there. we started to show it to fire departments, people who have the knowledge that i didn't have at the time of the fire. and they said, man, you may have hit upon something unbelievable. >> the fire department -- hundreds of them have embraced