don't embarrass him, don't point to him? >> it's saying to the kid, don't say everything that's on your mind. >> don't be fully honest. >> you can have an inside dialogue, but don't make it external. we have to keep a front that is not perfectly honest. >> doping in sports. >> we get all of these news reports about people who dope in sports. imagine you are an athlete. what do you think is acceptable, not acceptable? what would you find out. >> from the other athletes. they are doing tyou are a sucker if you don't. >> a physician wrote me and said, he has a lot of pate who is are athletes, he thinks the actual amount of doping is lower than people believe. but the people believe that everybody is doing it. now, understand, we can do it as l. the same thing about illegal downloads -- everybody's doing it, it's fine to do it as well. >> i tested this power of the peer effect.