whether he wanted to or not, merit based system, is back to 1815 describing the system of industrial development for america is a phrase you can look up, it's a school of thought. i'm in the sure the president thought about talking about it correctly. and if this internet, for example. because the white house didn't see knit that context, critics didn't either. and there is if it went viral and so on, and there are days before nbc news and the obama administration realized there is a virus or a lit under them. >> the tax issue. people are clamoring. the media after mitt romney. we want to see more of your taxes. is this a media driven story? >> i think it's media driven story and there is some