so others are able to hijack the message. for those of us who have done this for a living i was communications director for a few senators you need to salvage the message yourself. you need to put the message out there otherwise somebody will define it for you in terms you don't want to be defined as and that is exactly what happened. jon: amos, the president was propelled ultimately into the senator's seat and white house because of that speech he gave in 92 at the democratic convention. he is a great speaker. pretty hard to believe that he is now saying that he failed to tell the story. >> yeah i think you could list a whole lot of failed failures of this administration not just story telling. jon, where i think this will hurt him the most is the youth vote. 2.7 million young people graduating college who can't find jobs because the jobs aren't there. they are swept in the hope and change and thought this would be a new administration and completely failed the young people. i don't know if there is any story-telling that can change the outlook for them