one income. part of it is abortion is still an important issue to them because they are more active in that regard. part of it is the whole -- those would really be the main two factors. when i worked for clinton we did some polling and i came to him and said we are getting killed among married people with children and breaking even among married and winning people that aren't married and i said that is because you are not embracing american values. you need a whole values agenda. we patterned the whole campaign around getting what we later called soccer moms. >> bill: the first or are. >> '96. a whole campaign after soccer moms. tobacco regulation and family medical leave and all you that stuff. >> bill: single women a lot of them have children, right, and they need the government programsed a the president is a champion of the government programs. >> and single women are poorer than single men. >> bill: mitt romney you heard