of excitement this community saw in 2008 around barack obama. you know, african-american voters make up about 13% of the total electorate, but the naacp tells us the number of registered voters in this community is down roughly 7% so far this year, so there's right now a very big push to go out and reach that voting base before november. >> we have new tools that help actually find out who isn't registered and where they live. so we can go by and see them and offer them the opportunity to register and vote, help them understand the new laws and restrictions and be able to vote anyway. >> reporter: now, take a look at these numbers. according to the fox news opinion dynamics polls, obama currently has about 87% of the vote compared to romney's 7%, but it is down slightly from the 95% he had against john mccain's 4 based on exit polling in '08. now, some analysts say that is because the historic nature of being the first african-american