you. >> good morning bill. bill: you're going to see a lot more of this throughout the week. that was a little snippet of what we talked about yesterday. but i think when two comes to the hrerbgs, that's the critical point, it's nine to 12 states and what they do, especially with folks in the middle, and which way they go, whether pwrapl pw*bg gets four more years or mitt romney is able to trump in. first statement he said, i economy -- i understand how the economy works. that's his strongest selling point. how does he translate that to voters? >> it was an interesting answer. if you look at snapshot polls today, that's the answer that those voters are going to want to hear. i mean, overwhelmingly, voters say they are worried about the economy broadly and also jobs and unemployment, so he's speaking to those voters right now and trying to make that pitch that because he's worked in the private sector, because he has business experience, he's going to be the best one to usher in this new era of american prosperity. bill by point number two, the president wants to make this, and mitt romney talking now, a personal campaign, he's going after me as an individual.