milk. those of us who want to feed our kids organic protein, 11.5% increase. price of fuel impacts our ability to hunt. we fuel up our four wheelers and trucks to go out and hunt. >> eric: who thinks coffee went up 10%? more? how much? 19.3%. this is one that will get you. any moms out here? peanut butter. >> i've been making school lunches for 20 years. 27.2% increase. this was four bucks. a little jar of peanut butter, $4. >> eric: we're talking two years. anyone notice in the grocery aisle. >> they aren't making any more