i refer to her as "that woman with the great gums." as jill's dentist, i know that her gums are a foundation of a healthy smile. jill knows that, too -- so she uses crest pro-health clinical gum protection toothpaste. it helps eliminate plaque at the gum line, helping prevent gingivitis. it's even clinically proven to help reverse it in just 4 weeks. and it protects these other areas dentists check most. crest pro-health clinical gum protection. because healthy smiles are built on healthy gums. life opens up when you do.