is pulling the plug on its all you can eat data plans. in fact they did away with it several years ago, but there are still many people on the so-called unemployment dollars plans. what happened is for the smartphone users on 3g, if they exceed three gigabytes of data, which apparently with the phones that are like mini computers, it's not hard to do, your download speed will be slowed down considerably. speeds will be slowed down for 4g users after five gigabytes of data. they will get a warning message, a text message when you get close to that cap on the data storage. essentially carriers are not happy that they've been spending billions of dollars on building up these networks, but a lot of the profits go to internet companies like google and the device makers like apple. now they want to get their slice of the pie. bill: i bet they do. what are the options for a consumer? >> reporter: several things. obviously the first one, you can they say use wi-fi connection, that means