it is the one state where money matters the most. he's outspent gingrich about five to one on the airwaves down there, and it has paid dividends for him, no question about it. i think gingrich has also complained about that which has helped romney, the fact that gingrich has sort of come off as complaining about that. but you're right, i mean, to this point gingrich has spent an awful lot of money. that's something people are talking about. this money advantage is serving him well in the primary, but if he's the nominee against obama, he won't have a spending advantage. in fact, he will be outspent in a lot of these states, and where does that leave him, and how strong of a candidate will he be if that spending advantage is negated? jon: you mentioned it's a winner take all state, so coming in second place, it's not worth a hill of beans. are people, when they go to the polls in florida, are they thinking about casting the rote for the people they like the best -- the vote for the person they like the best or the person they think eventually could beat president obama?