>> ♪ when i say new york giants ♪ when i say super bowl y'all say champs ♪ ♪ super bowl champs ♪ hit em hard ♪ get that >> that is so cute! i love it. they're even planning a pep rally tomorrow in support of their team. fantastic job, everyone! >> all right. brian, let's talk super bowl and pizza. >> about to introduce a guy who probably wants to sell those guys health insurance, am i correct? or life insurance. >> every sports team has their rituals and superstitions. for the new york giants, it's pizza from umberto's which the team eats every friday for the last five years. right? >> yeah. >> and may be their good luck charm on sunday. here's the man who started that rich tradition, known as big daddy for those who know him and the general manager of umberto's