that versus, you know, your two-minute commercial on television? >> there is a trend for longer form documentaries about issues. and those are quite popular and do well. i think this is new. i believe, though, that if you can't get your message across in 28 seconds, it is very hard to expect people in their busy lyes to sit down and watch a 28-minute documentary that is all about the stuff you read in the paper yesterday. so i think they spent a lot of money on something that probably is not going to have a big impact. jenna: what's the strongest message you're hearing from the gop, what do you think's working this week versus the last two weeks? >> i really think it is asking yourself if you're better off today than you were four years ago, and thinking ahead, would you be better off in another four years? i believe that there is a majority of the country who believes they would not be. and now it's going to be up to whoever the republican nominee is to sharpen the message and make sure that they get it out in 28 seconds or less. jenna: not 28 minutes. >> and somebody needs to give a really great speech.