in the polls that you cited, jenna. if he gets up to 15 or certainly up to 20, people will say, you know what? he wasn't a one-trick pony in iowa. he was able to retain some of that momentum and that will fire him up going into south carolina. gingrich on the other hand faded badly in iowa. he is looking to resuscitate his chances here in new hampshire. again if he can get up to 15% of the vote, people would sway, you know, there is new life. he certainly has ads on here. was very come pat tiff with romney and some of his rivals during the two dedates. you come down the way huntsman and perry. huntsman has some numbers but doesn't look like there is much traction on the ground here in new hampshire. jenna: i'm sorry, juan, you were mentioning the advertisements and debates and brings to a broader question about the race in 2012 in general. >> yeah. jenna: do you think all these candidates risk overexposure at this point? is it just maybe too much or is this good that there is so much on every airwave