and planning a major assault on the banks today. get ready because it could get ugly here. [ male announcer ] each of these photos was taken by someone on the first morning of their retirement. it's the first of more than 6,000 sunrises the average retiree wl see. ♪ as we're living longer than ever before, prudential's challenge is to help everyone have the retirement income they'll ed to enjoy every one of their days. ♪ prudential. bring yr challenges.