do-or-die for a potential candidate? or old-fashioned retail politics, can that trump all? >> what happens now, jenna we see a hybrid developing where you have to have command of the internet. you have to know what you're doing out there. you certainly can't let it get away from you but it has to compliment something on the ground t has to be backed up. you have in herman cain a national, very internet-driven campaign and you have in the form of somebody like rick santorum on the other side who is doing a very gritty, on the ground, county by county effort in a small state. they both started from about the same place but herman cain has taken off like wildfire nationally because he has got this buzz on the internet i think. jenna: interesting that you mentioned you can't let get get away from you. one of the reason we're talking about retail politics, rick perry is often referenced someone great at retail politics. sometimes retail politics go viral and you don't have as much control over it. here is an example from this