message which means the release of his flat tax. that was on the nightly news and that was the major story on the political front whether you liked it or not. >> so the secret message, there wasn't one. it was just they had like two seconds left in the ad and the guy that cut the ad, let's put in the guy smoking. came down to him. >> frank luntz who takes a lot about how words matter and he does those dial approaches to advertisements, he's going to come up very soon. he's going to show you what the voters think of not only that ad but other political candidates' ads, that's coming up. >> frank went on from graduating high school to college. went on to that picture. >> i knew you were going to come up with that. brand new bombshell allegations in the case of robin gardner, the maryland woman who disappeared more than two months ago. "the national enquirer" now reporting a horrible story about gardner's travel companion. it's saying that guy buried robin alive. an anonymous source tells "the