other companies with technology and in that space. so it's been a great partnership, and we're only in year one. jon: you know, there are a lot of people who don't want to put ethanol in their regular cars, their driving around on the streetcars because they don't think it has the power, or it's bad for the engine. you're proving, or you're convinced that is not the case? >> we know it. and that's why they partnered with us, because they knew it as well. if it can withstand the test of 500 miles of the close e competition under extreme circumstances, it'll work everywhere, and it does, and we're proving it every sunday. jon: your viewership peaked not that long ago and had been dipping since then. why do you think nascar is coming back, and can you get back to the levels of interest you had just a few years ago? >> i think we can. we've had, generally, a growth year and, as you said, it's ratings. -- television ratings. some attendance issues going in the right way. but, look, we're still working with a very difficult economy.