every single element of the food chain, if you will, are going into that. >> bill: but let's stay with the massive folks who earn 60,000 and down. it's not going to impact them very much on the income tax level having a 9% rate. it's just not. but if you live in a high tax state, like massachusetts, like california, like new york, everything that you buy goes up. now, you can't tell me that's going to help the mcdonalds -- >> i'm not in the flat tax business. >> bill: people should know the down side to this. >> no question. there are down sides, but there are tremendous upsides as well. gary robins, a reagan treasury official, calculated the cain plan would generate $2 trillion in additional gdp. that's jobs. that is changing the direction -- >> bill: that's because there would be more cash for consumer, but certain industries like the