megyn: america's king of the road is getting ford tough with its rivals. an advertising campaign ripped the band-aid off an old wound. >> reporter: it looks like they are poke can that old wound with a fresh ad. ford is capitalizing on the fact that it was the on one of the big three automaker that didn't take bailout money. a regular car buyer who is suddenly thrust into a sea of reporters who are peppering that individualith questions. what makes this ad unique is it seems to slam not only the competitors but the administration that gave the bailout money. >> we are going to head on into the interview. >> reporter: why was buying american important to you? >> i wasn't going to buy from a manufacturer who was bailed out