first steps to hire one has now led to us hiring in fact, two and three. and we're looking at the fourth employee. >> it's called hire one atlanta. the idea, create a home grown shift in confidence from inside the business community. the atlanta business chronicle created a campaign to encourage every business to hire at least one new employee. and they see it as peer pressure to grow, more companies following suit as they see their business colleagues expand. >> it's very simple, some of the best ideas are simple. >> in just three months, more than 1,000 companies joined the campaign and almost 9,000 people are back to work thanks to a positive economic outlook created by hire one atlanta. >> the incentive changing the half empty mindset, there are still people hiring even in the down economy. >> i think the whole economy, the country and the world have been focused on this notion of stabilization for the last two