just a few months. the ceo credits tow growth to an innovative city wide effort to jump-start the job market. >> it has been instrumental to our business. i'm just taking the first step to hire one. and it led to us hiring in fact two and three. we're looking at the fourth employee. >> reporter: called hire one atlanta. and the idea, create a homegrown shift in confidence from inside the business community. the atlanta business chronicle created the campaign, to encourage every business to hire at least one new employee. they see that as peer pressure to grow. more companies following suit, as they see their business colleagues expand. >> it is very simple, the best ideas are simple. >> reporter: in just three months more than 1,000 companies have joined the campaign. almost 9,000 people are now back to work. thanks to a positive economic outlook created by hire one atlanta. >> the incentive is to change a half empty mindset to a half full mindset, realizing a lot of