is where is the responsibility? >> i agree. what we're talking about is no parent has asked to be undermined, where a marketer is trying to have a direct relationship with children. we don't want jrchg food marketers going directly to kids. if they want to market to the parents, market to the parents. >> if my kids have something they want, i shouldn't have bought those cheatoes, i'm not going to blame the cheat os company! >> you want there to be transparency. you don't want transparency? you were surprised about the anomea. why don't you know that? >> mcmcdonald's put out a statement today that said they are willing to listen to the concerns of this activist group in front of the management of mcdonald's tomorrow at the annual shareholders' meeting, they say they will work with them, they will listen to them. are they willing at this point to get rid of the icon of the company? no. >> martha: great point. >> mimi, it's -- >> we don't -- >> mimi, that's exactly -- >> [.