will die today from skin cancer. if you leave the house without sunscreen you might as well be naked. to learn how to protect yourself from this deadly disease go, to my style.com. >> i'm done with being naked. >> bill: here now the culture warriors gretchen carlson and margaret hoover. this is from the peta playbook. peta the animal people. every time peta wants attention that there is some missing duck or whatever they are doing, somebody, some model goat out and has no clothes on. so i think we're almost used to this kind of stuff and you say. >> i say it's extremely effective. here we are talking about it this one i actually think is a worthwhile cause. 60 million -- close to 2 million cases of skin cancer discovered every year. between had 0 to 50 million americans. >> bill: my father died from melanoma skin cancer. i'm not saying that's the problem. but the discussion becomes when you are in your living room and you are watching whatever, and