come on. >> most can't compete with major studios multimillion dollar ad campaigns. it is opening night at the tribeca film festival and this is where filmmakers come to get their indies noticed. >> it's really important. it's where the precious film voices come from. >> i've been really happy to see that over the past bunch of years for independent films to get recognition. >> since we've become it, you still have the odd artist that tries to say something that they believe. >> robert de niro and jane rosenthal started the festival to help revitalize downtown manhattan after 9/11 and give filmmakers a break. >> many people said it's not accepted. it's a good way, one of the only ways for most people to get a movie scene. >> and although there are many festivals from this to cannes and sundance, they say each can be a road to hollywood. >> filmmakers have expected, they know to come to tribeca and