hit consumers just in time for back to school. most retailers actually locked in their cotton prices six months ago. they are going to start passing that on to you now. the average price for a pair of jeans, just to break even retailers have to add on two buck. your cotton underwear, jeans, all that stuff is going to start affecting your wallet. in addition we have corn going up, beef going up, cocoa, coff coffee, gasoline. the one-two punch keeps the consumer cautious. and that's what i worry about, consumption. jenna: consumption for the consumer drives the economy. our wages are not going up. we are not keeping up with the cost increases. austin gooles told me he hopes they start paying people, but do you think we'll see anything like that. >> i think you have too big a pool of unemployment and under