dagan is a fan. >> reporter: if you fill the stands behind me, they are empty right now you could have 175,000 people crammed around this two and a half mile track. by the way that's the sprint cup practices going on right now. it just started a few minutes ago. one thing that day tkoepb a did, i just talked to the president of the track, they relaxed the cooler restrictions to let the fans bring more beverages, beer if that's your beverage of choice into the race, and they are really working hard to try and make this a fun experience. give them a wide range of ticket prices. this is not only the daytona 500. this is across the whole sport. a double digit drop in ratings, attendance is down. sponsors have been leaving. they've made tweaks to the sport, changed the way the points are calculated, how you rank the drivers and they are hoping that helps somewhat.