rough road. >> let's not use the c word if we can. talk about responsible broadcasting responsible entertainment. if we have the show's creator his goal is to deliver kids to add tiesors in this kind of context. with the advertisers who dropped out already. >> if you add to it the fact that they are learning there may be a problem with running a foul of the child pornography production laws what sponsor, what corporate sponsor in america wants to be underwriting what might be child pornography. i hope the answer is zero. certainly we hope subway restaurants, lawyer yell, foot locker joined these other corporations in doing the responsible thing saying we don't want to support this with our ad dollars. >> that's the way to be. >> absolutely. with the pocket book. in the end the parents thinking they have the power of the pocket book and we have the power to see what their children