and higher taxes. i have mean that is just her record in brief. >> boxer who spent ten years in the house before 18 in the senate is seldom seen on the california campaign trail, because she's legislating in washington. from whence she fired back. >> the people are going to judge would they rather have me there, who worked all these years to make their lives better, fighting for jobs, or my opponent who when she had a chance laid off 30,000 workers and shipped their jobs to china and india? >> reporter: fiorina was one of the nation's first female ceos in major corporation and made tough and controversial decisions. boxer launched the first attack ad and made it about the business record, too. >> while californians lost their jobs, fiorina tripled her salary, bought a million dollar yacht and five corporate jets. >> reporter: initially slow to respond, fiorina made her first ad a counter attack using boxer's own word. >> do me a favor. could you say "senator" instead of "ma'am"? it's just a thing. it worked so hard to get that title.