desirable farm land in the country. . >> we're still only just a, just a dot on the map of the olives worldwide. >> thanks to growing awareness of the health benefits, u.s. consumption is surging, but only about 1% of olive oil is produced in the united states. now, farmers like lodi's mike manning is planting what could be the next cash crop. some are pulling out vines, cherry orchards and bear land they're planting with olives. >> they look like vin guards, like grapes. and mechanical fegs and drip irrigation and more production and better oil. >> we do produce a high quality olive oil most consumers have never tasted before, but that's not what gets sent to the united states from europe. >> recent research has shown that much of the olive oil from europe is mislabeled.