personality type. i challenged ak in this story out the 14th hole, the book has cross over appeal there are business principles. we don't claim we cracked the code or invented the code. we may be kind of cracked the code. >> sean: implemented it. >> implemented it. for a captain i can't hit a shot i have to sit back and watch. >> sean: there's not a single person that i've met that is successful on any level that doesn't work really hard at what they doll. i don't understand why anybody -- what they do. i don't stand why anybody thinks anything other than hard work is going to make them successful. >> it bothers me when i hear tiger woods was grammed to be a successful player, he worked hard. same with mickelson, they just grew up in the game and entitled a lot of people group in the game and never made it. mickelson and woods who did