>> it is -- >> jacksonville beach, florida. take a look at this sign. if you're listening on the radio, here's what it says. a bible thumping, gun toting, pig owns this joint. i want to meet him. anyway, he claims that he puts up a new sign every single day and he went to a tea party last night. he was inspired to putted up this message and here's what he says. the owner claims i figured out my taxes. 65% of my income was going to some taxing district, federal, state, local. 65%! that's not america. that's not why i work 90 hours a week. that's from ed down there, the owner and he admits, hey, i might lose some measures from putting up the sign and might gain some customers from putting up the sign. >> there's a picture of ed right there. he did yesterday actually have to take that sign down because it was somebody's birthday at that restaurant. so they put up their name but he says he's going to put it right back up. >> all right. ed malin, that's what you're doing to raise business, raise awareness. you have a national talk show talking about it so it's certainly -- i think it's a