tommy newberry is the spokesman. why are you doing this? >> well, we want to make our voice heard and small business owners, entrepreneurs, those who are big taxpayers, their voices aren't been heard or heeded by the administration and i'm representing a group of small business owners that are ready to stand up and speak out. it's long overdue but the billboard concept reaches the american people directly without the filter of media. >> so you did this deliberately not identifying where it was coming from. that comes later but this was strategied? >> no really. it came together organically. we had no idea we would get a donation a minute. in the last three days, what's whap happened. the small business owners simply thought let's try something. we're tired of being on the sidelines. we want to get into the game and