>> one of my favorite is carlos santana. at the 2005 oscars, naturally, the motorcycle diaries won an oscar and carlos santana went there to play the theme song for it. well, he was wearing a che guevara t-shirt. carlos santana was showing off an emblem of a regime that made it a criminal offense to listen to carlos santana music. >> but surely che was a progressive, a uniting force on race, right? >> he says the negro is lazy, and indolent and spends all of his money on pri volties and -- frivolities and booze, whereas the european is intelligent and forwar forward- looking. this is from his own diaries. yet we have jesse jackson down there viva che! we have jay-z with songs and the lyrics i'm just like che guevara with a bling on. ♪ ♪ ♪ just like che guevara with bling on ♪