curl, we straighten, and we use tons of product. just think of everything you did to your hair this morning just to start your day. joining me today is one of hollywood's top hair stylists and colorists, chaz dean, who says that we've all been washing our hair the wrong way. we got together to talk about what he says is the right way to do it, with his incredible wen healthy haircare system. now, chaz, when i first met you, you told me that i had to stop lathering my hair with regular shampoo every day, and i gotta tell you, i thought that was a little bit crazy. >> i've heard that. >> i'm sure you have. >> many times. >> yes, and i'm sure you've also heard the word "revolutionary." >> because wen is revolutionary. it really is. >> it's a whole new way to cleanse your hair. but before we talk about wen, what exactly is wrong with ordinary shampoo? what's so bad about it? >> everything. anything that lathers is going