♪ let's get into physical. >> bill: that was that loon chad ocho cinco to plays for the bengals. the marketing aspect of this for reebok and reebok freely said yeah, we are doing. this. >> at first they wouldn't say anything. they weren't returning any phone calls that whole mystic which gets people talking, of course. this is, you know, you have my notes right there. this is brilliant. >> bill: it's brilliant? >> first of all it goes out. >> bill: this bad looking guy over here. >> chuck lazelle. first of all i can't stand seeing people kiss in public. i wouldn't be watching this video. >> bill: that's enough of the video. >> really? keep going, they shot it cinema -- >> bill: i don't care about that. >> that's the marketing ploy. >> bill: looks like caught. >> might be some voyeurism deal. what's the marketing strategy?