statement. it was cringe-inducing, i'm sure a lot of it was sincere. too much information. this is private stuff. and, unfortunately, in our culture, there is nothing that is private anymore. >> bret: pretty amazing, juan, people were gathered around televisions i saw today. >> i was in the airport today. that's just the case. things shut down for a moment. because i think this is really not about an individual. it's about a corporate brand, tiger woods. it's about tiger woods as, you know, mr. perfect, the discipline guy. the guy who can go out there and do it all, especially for corporate america and for advertisers. he has taken a step back. i think that's what we saw today. was he was sending a signal. i think james rosen picked this up in his reporting this evening and saying, you know what? this is a signal to advertisers, he is coming back soon. get ready. >> the whole episode is sad and disappointing. i don't really care about tiger's endorsements. i think people spent way too much time talking about him. and, you know, i won't look at