culprit is the advertising industry i look for a curry recipe online and suddenly ads for indian cookbooks pop up everywhere big data is it a blessing or a curse our focus today on shit. i'm always online my smartphone is always connected wherever i go along the way i leave digital footprints and help create a pot of what's known as big data. researchers have analyzed close to a 1000000 apps from the google play store they found that 90 percent pass on user data and many of these apps send data to several companies that sounds unsettling but does big data have a real effect on my life well let me know if i need my umbrella tomorrow. this vaguer rocket has