a few so that's why i believe that the future is private big promises but just how credible are these statements considering that business models are built around earning money with user data i know that we don't exactly have the strongest reputation on privacy right now to put it like he is right you know. any credence i still ahead of other companies data protection promises wasn't raised by reason privacy scandals so how does tracking work and world role do cookies play. whenever you visit a new website it's highly likely you'll be asked to accept cookies cookies or small text files that are placed on the user's device they contain information such as the user name entered for the language a website was accessed in. it's important to distinguish between 1st party cookies and 3rd party cookies.