fire and that's what one company is trying to do with food or draw on the internet with next day delivery. that. the customer can do their complete weekly shopping at 2 or 3 men. and we achieve this by cleverly offering certain products if you buy a certain kind of milk then perhaps you'll also buy a certain kind of pump and that's what we're trying to do here use data to make the customer shopping experience as efficient as possible sense of. quick delivery routes if you start off hardly any storage costs is this like amazon light. isn't. we're already developing our 1st fully automated warehouse and we're much more efficient in delivery and we can ultimately offer it to the customer free of charge on the amazon approach is completely different. and that's it's i mean. look