behind the bottom up you know moral entrepreneurship is not so sure and since this is more along to commercial keeping those fundamentals henry's book is about a relationship that is a fundamental thing technology should enable and strengthen that and we should use that to address those deficiencies the outcomes that we don't kind of find at the same time academics and i couldn't make institutions we need to be working on the paradigm we're all operating within a big paradigm of the economy we call it capitalism let's say but whatever is in that we've got to kind of and if you are entrepreneurs and business leaders here are my plea to you would be even as you build this data even as you move into the cyber capital world and deepen your cyber capital at least deepen your moral capital and i assure you that academics are starting to work very late