different market segments from hardware to software and services with us. reference for google the quick check of the news weather and mail services and i'm up to find the best routes to work. the tech giant services are certainly useful but that comes at a price google collects user data to sell targeted its parent company alphabets reportedly earned ninety five billion euros in revenue last year but critics say google's data gathering is excessive and want to diminish its market power to gartner notes that they are not that user data is analyzed for example in what's called ad targeting targeting. you know the words ads are displayed in accordance with the context of the search or the user's known interesting to plan that i thought i thought that's google's main business at the moment that doesn't sell the actual data but it does sell access to its user profile incidents are going off.